Many people confuse cut with the shape of a diamond. The shape you select is a matter of individual taste, and today your choice is only limited by the skill and imagination of the craftsman. It is their effort during every stage of the fashioning process that reflects the maximum amount of light back to the eye. Most round, brilliant-cut or fancy-shaped diamonds possess 58 carefully angled flat surfaces, called facets, whose placement will affect the fire, brilliance and ultimate beauty of your diamond.

Shape does not mean cut; (proportion, polish, symmetry) of the diamond determine the beauty of the diamond. Only AGS has a cut scale (0-10) for comparing various quality of cutting.

Cut can change the value as much as 65% alone.