Understanding the four Cs of Diamonds - Cut, Color, Clarity and Carat Weight

There's More to Diamonds than Meets the Eye

Quality and value for money are more important now than they have ever been when it comes to the important things we buy. The thought of purchasing a home, a car, a VCR, even a vacation that is short of the most exacting standards would be unthinkable in these demanding times.

The same holds true for diamonds, the hardest and oldest natural substance known to man. And the most beautiful. But there is more to a diamond than meets the eye.

To understand these differences is to understand the 4C's. Cut, color, clarity and carat-weight. It is the combination of these four characteristics in any one of a number of ways that determines the value of a diamond.

When you acquire diamond jewelry, you'll want your diamonds, no matter what their size, to be the best your money can buy. Any difference in quality means a difference in price.