In 1998, Roberto Coin began “signing” his Appassionata
Collection by setting a small ruby hidden within each piece
so the ruby was in direct contact with the skin.
Since then the ruby signature has been carried through to
nearly all the collections and has become the exclusive mark
of each jewel by Roberto Coin.
According to an ancient Egyptian legend, wearing a ruby near
the skin promotes a long, healthy and happy life. Moreover,
the ruby was once thought to shine through clothing, to
nurture life, to generate energy and even to make water boil.
It was also believed to banish evil thoughts and reconcile
disputes.
The ruby has always been appreciated for its exotic red hue.
Thanks to its exceptional quality of keeping its beauty
unaltered by time, ruby – like true love – is considered
everlasting and remains one of the most expensive and desired
gemstones.
In 1998, Roberto Coin began “signing” his Appassionata
Collection by setting a small ruby hidden within each piece
so the ruby was in direct contact with the skin.